1978L Enjoli: “The 8-hour fragrance for the 24-hour woman.”
By the late 1970s, advertising entered the era of the so-called “superwoman,” a career-minded female who does it all. Here is one of the most iconic campaigns of the era, for the perfume Enjoli by Charles of the Ritz. Launched in 1978, the ads told us that “she can bring home the bacon, and fry it up in a pan.”
1972: AT&T: “The phone company wants more installers like Alana MacFarlane.”
“The Lady of the House is Dead,” declared a two-page ad in Ad Age in 1970 by The Cadwell Davis Co., as the women-led agency pledged to “rebel against moronic, insulting advertising.” The industry responded to such objections with “counter-stereotype ads … designed to suggest that the company in question agreed with at least some of the social aims of the women’s movement,” according to this University of North Texas research paper. Consider this ad from AT&T in 1972 showcasing Alana MacFarlane, one of the company’s first female phone installers.
1971: National Airlines: “Fly Me”
Sexist ads persisted by the 1970s, especially in the skies, where airlines portrayed flight attendants as little more than flirtatious sex objects. “We really move our tail for you,” was the tagline of a Continental Airlines campaign, while National Airlines debuted “Fly Me” in 1971, featuring Cheryl, Maggie and other stewardesses. That was followed up with “I’m going to fly you like you’ve never been flown before.” Airline execs defended the ads in the face of protests from women’s groups. In 1974, Ad Age quoted a National spokesman saying, “‘Fly me’ obviously refers to the planes, which we named according to computerized lists of most common girls’ names.” Yeah, right.
AND, kicking it all off, rejected as “something that happened in the 60s.”
Virginia Slims: “You’ve come a long way, baby.”
In 1968, here’s how adland measured female progress: “You’ve got your own cigarette now baby, you’ve come a long, long way.” So said the jingle created by Leo Burnett for Phillip Morris’ newly launched Virginia Slims, whose thinner sticks targeted women. The name “Virginia” was chosen to convey “moonlight, romantic breezes and rolling hills,” Ad Age reported at the time. Of course, Philip Morris’ marketing director’s wife was also named Virginia. The brand grew market share for a couple of decades, but by 1990 the campaign’s allusion to the women’s movement lost steam, partly because female smokers viewed it as ”something that happened in the 60s,” according to this academic study of the campaign. 1968
See the parallels to today?
Snippet below could have easily been a plan for 1978. The CIA bungling an operation — and an actual policy for trafficking drugs in exchange for terror information. Insanity. Completely sets up our lives today, right now.
• In the late 1980s the CIA operated a “freewheeling” unit in the Middle East, known as COREA, that trafficked in “drugs and arms in order to gain access to terrorist groups.” The CIA and the DEA also was secretly cooperating with a Syrian drug trafficker and arms dealer named Monzer al-Kassar. In return for his help in obtaining the release of U.S. hostages in Lebanon, COREA allowed al-Kassar to ship drugs to the United States on U.S. airlines. Meanwhile, the DEA was using al-Kassar’s drug-smuggling ring in a sting operation designed to flush out drug dealers in Detroit, Los Angeles and Houston – cities with large Arab populations.